LinkedIn is truly a great social networking platform for entrepreneurs and professionals who are looking to expand their networks. However, the social media site has now close to 500 million LinkedIn users from all corners of the globe, making it extremely difficult to stand out.
One thing that makes LinkedIn amazing is that it allows your name to appear on other people’s profile. What better place to have your name and your job title show up than on the profile of a very important, well-respected individual in your town or industry. Talk about personal branding and what we can all do to increase the awareness of our brands—this really hits the target.
Not only that other people can recommend you, but they can also recommend your products and services. People could talk about your products and services in the recommendations you receive on your individual LinkedIn profile.
When using LinkedIn however, it is a big mistake to wait for the prospects to come to you. Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur you have to make it part of your job to go out and find them.
According to marketing specialist John Nemo, there’s an easy way to become more visible on LinkedIn. Find out by reading this article: http://www.smartcompany.com.au/marketing/social-media/81181-grab-peoples-attention-linkedin-one-key-sentence