Perth Businesses

5 Signs It’s Time For A Rebrand

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What is rebranding? What happens when you rebrand your business? It is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This does mean that you’ll be closing your business, but it may include changing the name, logo or packaging.

Rebranding can be a very challenging but extremely rewarding process. Rebranding requires careful consideration and planning to achieve the desired goal. This goal is to breathe new life into a brand to attract new customers and increase its popularity.

Repositioning a brand or company to move up market is generally the main goal of rebranding. It doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals.

Rebranding is considered to be a smart business decision when you want to sort out a new strategy to make your brand relevant and stay relevant. It also helps in influencing the customers’ perception. It helps you when your product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.

In some cases, rebranding is truly a great option for businesses. It is like bringing new life to your business. However, there are also some special considerations before jumping into this process.

Read this article for more details:

Saturday, May 6th, 2017 Perth Businesses Comments Off on 5 Signs It’s Time For A Rebrand

How to grab people’s attention on LinkedIn with one key sentence

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LinkedIn is truly a great social networking platform for entrepreneurs and professionals who are looking to expand their networks. However, the social media site has now close to 500 million LinkedIn users from all corners of the globe, making it extremely difficult to stand out.

One thing that makes LinkedIn amazing is that it allows your name to appear on other people’s profile. What better place to have your name and your job title show up than on the profile of a very important, well-respected individual in your town or industry. Talk about personal branding and what we can all do to increase the awareness of our brands—this really hits the target.

Not only that other people can recommend you, but they can also recommend your products and services. People could talk about your products and services in the recommendations you receive on your individual LinkedIn profile.

When using LinkedIn however, it is a big mistake to wait for the prospects to come to you. Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur you have to make it part of your job to go out and find them.

According to marketing specialist John Nemo, there’s an easy way to become more visible on LinkedIn. Find out by reading this article:

Tuesday, January 17th, 2017 Perth Businesses Comments Off on How to grab people’s attention on LinkedIn with one key sentence

Perth Business: Closing a Business

When you run a business, you got the best intentions of keeping it open for as long as possible. However, sometimes plans need to change and it becomes necessary for a business to close. This process can be made much easier if the owner knows the proper steps for how to close a business.

Running a business is one of the most exciting, fun, and challenging happenings in one’s life. But unfortunately there are some people that have a business that need to find out how to close it. Closing your business is one of the toughest jobs you will ever do as a business owner. Not just because there are a myriad of things that must be done, but because it is a highly emotional time in your life–your business has failed.

If you are planning to successfully close your business, the first step is to talk to a lawyer and a certified public accountant. In order to close your business successfully, there are some actions that need to be done. The most important thing is that you must file an annual IRS return for the year that the business is closing. If you have employees, you must file the final employee tax return and make final tax deposits of the employee taxes.

For more on closing a business, you should check out this post from Australian Government’s Small Business Development Corporation:

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Friday, August 19th, 2016 Perth Businesses Comments Off on Perth Business: Closing a Business

18 Must-Have Social Media Marketing Tips For Business

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Social media has been the most popular game-changer in the last few years. With social networking sites growing rapidly, many marketers all over the world have taken advantage of this and promote their products and services through Facebook, Twitter, LinkedIn and other social media platforms.

Social Media Marketing is the process of gaining attention and web traffic through the social media sites. It is the process of using creative content to reach their targeted consumers through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others. The content should catch the interest of the people so that it can turn “viral” and then create a vicious chain that would make business cover and go beyond the market audience intended.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches a large number of individuals regardless of their geographical locations, cultures, religion, ages, sexes, interests and such. Thus it makes it the perfect vehicle to reach and target the right audience and achieve total success.

Do you want to know the fundamentals on how to start social media marketing? Here are 18 social media marketing tips for anyone using social media for business:

Monday, February 8th, 2016 Perth Businesses Comments Off on 18 Must-Have Social Media Marketing Tips For Business