5 Signs It’s Time For A Rebrand

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What is rebranding? What happens when you rebrand your business? It is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This does mean that you’ll be closing your business, but it may include changing the name, logo or packaging.

Rebranding can be a very challenging but extremely rewarding process. Rebranding requires careful consideration and planning to achieve the desired goal. This goal is to breathe new life into a brand to attract new customers and increase its popularity.

Repositioning a brand or company to move up market is generally the main goal of rebranding. It doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals.

Rebranding is considered to be a smart business decision when you want to sort out a new strategy to make your brand relevant and stay relevant. It also helps in influencing the customers’ perception. It helps you when your product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.

In some cases, rebranding is truly a great option for businesses. It is like bringing new life to your business. However, there are also some special considerations before jumping into this process.

Read this article for more details: http://yfsmagazine.com/2017/05/01/5-signs-its-time-for-a-rebrand

Saturday, May 6th, 2017 Perth Businesses